How To Enhance and Amplify Your Online Fundraising Potential

14 October 2015

47% of donors give up before they have made a donation because their online journey is not intuitive or engaging¹.

Nearly half of supporters who make the effort to visit a charity’s website to donate are dissuaded from doing so due to poor design. Today’s digital savvy supporters demand an effortless and consistent experience, which includes functionality across devices and different touchpoints.

Third Sector Insight, in partnership with Raising IT, bring you this webinar examining the necessary ingredients to create an optimised and standout online presence for your charity.

Tune in to discover:

  •           Strategies to convert online visitors into donors
  •           The secrets to achieving an engaging and user-friendly online presence on all devices
  •           The online supporter’s journey, from awareness to donation


Sponsored by: vendor/raising-it
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Mike Ruffles

Job Title: Digital and Social Media Manager
Company: Virgin Startup
Mike Ruffles is a digital and social media manager at Virgin. His background is in building communities around brands, specifically those operating in the start-up space. He is a regular contributor to’s entrepreneur channel and currently looks after all things digital at A new company that’s aiming to change the prospects of entrepreneurs for good.

Tom Latchford

Job Title: CEO
Company: Raising IT
As CEO of Raising IT, Tom Latchford is a leading authority on social media, online marketing and fundraising. He founded Raising IT in 2009 driven by a passion to reinvent the experience of creating and managing charity websites and wider digital impact. Having worked with around 100 charities, Tom and Raising IT have vast and deep sector expertise and only work with non-profits. Tom has been an advisor to the Cabinet Office, ran the social networking for the Institute of Fundraising Technology Group and has won a number of awards including being selected as a top 20 social entrepreneur by the Big Society Network. In his spare time, he raises money to further research into parkinson's disease, and completed the Raccine Iron Man 70.3 and the Amsterdam Marathon in 2013.