Predicting Future Donor Behaviour to Maximise Funds

19 June 2012

The majority of traditional charity donors are over 60, but there numbers are plummeting, and young people are disenfranchised with the message put out by many charities. Obviously the current system is flawed.

A better understanding of your potential donors has a surprisingly positive effect on your fundraising. This expert report looks at techniques to achieve a better understanding, then provides insights into attracting ideal donors, retaining them, and increasing contributions.

9 pages
Sponsored by: vendor/ibm
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