Expert Reports
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Predicting Future Donor Behaviour to Maximise Funds
19 June 2012
The majority of traditional charity donors are over 60, but there numbers are plummeting, and young people are disenfranchised with the message put out by many charities. Obviously the current system is flawed.
A better understanding of your potential donors has a surprisingly positive effect on your fundraising. This expert report looks at techniques to achieve a better understanding, then provides insights into attracting ideal donors, retaining them, and increasing contributions.
9 pages
Sponsored by:
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UK Corporate Citizenship In The 21st Century
08 June 2012
This expert report asks 'What role should the private sector play in society?' Is it simply there to provide jobs, goods and services, and profit for shareholders? Historically not.
This paper is essential reading for anyone wanting to further understand the wider role commercial organisations have played in the past and continue to play, reffered to as corporate citizenship.
20 pages
Sponsored by:
